Zimmi Diamonds 💎

Christmas and New Year have passed, and soon the ad market will cover Valentine’s Day. Isn’t it fun to have my first post of the year about diamonds? Who doesn’t love the mystery of diamonds?

We are told that the ultimate expression of love is through diamonds. Ofcourse there are plenty of ways to express one’s love but receiving a diamond is still an unbelievable experience. Plus nowadays, diamonds have gone from boring to super exciting. At least, that is my experience. I like things different and love colored diamonds. Through color diamonds, one can create a very creative array of woke jewelry as I call it.

Pink, purple, blue, yellow diamonds are just an example of a few. But the one that caught my eye especially having worked in West Africa is the zimmi diamond. You may ask yourself why is someone into social responsibility interested in real diamonds? Aren’t lab diamonds more ethical? The answer is not in all cases. Both mined and lab grown diamonds can be ethical, but it comes down to each producer.

I had the chance to come in contact with such ethical diamond supplier and a woman! A project right up my alley! The diamond industry has been tarnished with corruption, fraud, greed and blood. An industry lead by mostly men. Diamond supplier and jewelry designer IIana Brandwain, owner and CEO of Noble fine Jewelry is working her way through the patriarchy, in order to provide millennials and the generation after that, what they truly seek in diamonds. Mrs. Brandwain, has a wide range of zimmi diamonds available.

Zimmi diamonds are rare yellow vivid diamonds from the Zimmi region, which is in the heart of the rainforest region of Sierra Leone where the Mano river marks the border between Sierra Leone and Liberia. The zimmi diamond is no ordinary canary yellow diamond, IIana explains because it has much higher saturation levels. More information about zimmi diamonds on www.zimmidiamond.com However, it is said that the term zimmi yellow diamond is more of an insiders term, used mostly by manufactures and dealers. It’s a code name. It is used to say, this is not an ordinary canary yellow diamond. It’s color saturation doubles that of other vivid yellow diamonds. But the truth is, Zimmi refers to a small town in the Pujehun district of Sierra Leone, located right in the middle of the Moa and Mano rivers Delta. The added value of the origin of the diamonds (according to reddiam) can be compared to those of precious gemstones such as Rubies and Emeralds.

Don’t let yourself be fooled by documentaries such as ‘Diamonds are explained’ on Netflix. Not all naturally grown diamonds are unethical and mined damaging the environment. And not all lab grown diamonds are ethical and sustainable safe. Therefore, it is important as a customer to become part of the entire mining - purchasing - designing journey and that is what Noble Fine Jewelry aims to attend.

Keep an eye on Noble Fine Jewelry, Zimmi Diamonds and ofcourse myself ;) More projects coming soon… and if you are ready to purchase ethically woke and unique jewelry - check out www.noblefinejewellery.com

(Pic above - Christie’s auction Zimmi Diamond, pic below jewelry by IIana Brandwain)