Bye bye #morocco To all #female #businessowner of #tangier #casablanca #eljadida Thanks for letting me #coach you! & #marrakech you are 1 crazy city! Love the #popart if #kingmohamed6 (at Marrakech Menara Airport - Morocco, Africa)
End of #coaching #startups in #casablanca #tangier #eljadida #morocco Taking the train to #marrakech for some relaxation! #northafrica
Coaching sessions continue from Tangier to Casablanca. EL JADIDA
Yesterday, we held the second day of trainings in Tangier. This time I was giving a coaching session on marketing and social media. I prepared an interactive session in which the participants had to create a logo, slogan for their company, find key words for SEO and learn how to use and choose hashtag words. There was also an introduction to the latest applications such as snapchat. It was very obvious during the training sessions that there was a generational gap amongst the future entrepreneurs. The young Moroccan ladies in their twenties ready to develop their startups and the older generation in their forties who run existing enterprises. The clash was very obvious amongst the believers of the power of social media as a marketing tool and the non believers. Yet I managed to convince the trainers/coaches of ANAPEC to utilise social media to reach out to their audience.
After another lovely French lunch in Hotel Farah Tangier we headed out to Casablanca. It was a 4,5 hour drive. We had quite some traffic on the way. Chahine Majoub (Senior Manager of APEFEASBL Morocco) and I had a longgg conversation on the road. It is fantastic to experience a culture, a country this way. These missions are a learning experience for me as well. The female Moroccan entrepreneurs, the members of AFEM and passionate, professionals such as Chahine Majoub inspire me to even do better.
Morocco is really growing on me. I am starting to feel as if Morocco is a better version of France. Not only the climate is better but the openness of the Moroccan people is very charming. The willingness of the young generation to develop to become something is fantastic to experience.
Today, this Friday we left early in the morning for another 120 Km to El JADIDA. A town outside of Casablanca in the province of El Jadida. Due to circumstances, the coaching began much later in the day and so I adapted the entire schedule. We had a full day of business model planning and marketing. We managed to crush 2 days of training into 1. The candidates were extra ordinary. One woman is developing custom made carpets through local cooperatives. Another woman is developing a secure toy start up company and developing a master franchise for children education. One is opening a psychology consult in office. Another young woman owned a language institute. Amongst the existing entrepreneurs was a hotel owner, a metal company owner and a consulting firm QSE. All of the women had 1 or more masters or MBA. Big Bravo to all of them! I will be posting later links to their companies for all of you to like & hopefully support! Inshallah
Finally we have made it back from EL JADIDA! Chahine Majoub gets to spend time with his children as we have been traveling together for a week. It’s a three day weekend so you won’t hear me complaining. :)